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Apps versus mobile website design



More and more often clients are approaching me and saying ‘Can you build me an App?’


The decision on whether to build a native App or a mobile website rests on your end goals. If you are developing an interactive game or an application that has a very specific purpose then an App could be the answer.


If you simply wish to offer mobile friendly content then I recommend a website. But I would also suggest that you start with a mobile friendly website and then develop your App if you still feel you need one.



app development



Questions to ask yourself if you’re thinking of developing an App

  • Do you have a really good strategy around your mobile App?
  • Are there features that you cannot provide with a mobile website?
  • Is your App adding value for the visitor?
  • The most popular and dominant Apps tend to get all the traffic so how many people do you need to install your App to make it a worthwhile investment and for it to be successful?
  • Do you have the budget to successfully market your App?
  • 90% of Apps are never opened again after 90 days. Do you have a plan to retain your users and to keep them returning?
  • Is your App developer able to provide you with a top class product?


What are the advantages of a mobile website?

  • Building a mobile website is cheaper than developing an App.
  • You can optimise your website for tablets and phones using responsive design.
  • You can update your mobile website instantly. Changes to an App will require further development.
  • Your users don’t need to download anything.
  • The same user experience can be created using a mobile website as an App
  • Users can bookmark a mobile website to their home screen as they would an App.
  • You don’t need to develop and maintain dfferent Apps for different smart phones (iPhone / Android / Blackberry).