What makes a good sign up box

19/11/2015

The difference between a well thought out email sign-up box and a poorly designed email sign-up box can make all the difference to your conversions.

There are a few golden rules when designing your sign up box.

What’s in it for them?

It’s probably obvious but you need to offer users something in return for signing up to your email list.

Users who do not already have a relationship with your company may need a strong incentive to join your email list. Most people don’t want more ‘junk email’.

So create some motivation to get them to sign up with a clear proposition on why they should do so and what they will get in return.

This can be offers, discounts, useful information, top tips, freebies, entry into a monthly prize draw.

Where to place your sign up box?

Make sure all elements of your sign up box are above the fold in a standard web browser layout.

There is always the option of a light box overlay. See below in case you don’t know what that is. However, some people find a box flashing up on the screen irritating so think about your target audience.

What information to ask for

As little as possible. Visitors do not want to fill out long complex forms. I suggest just the email address first. You can always gather more information later.

What should your submit button say

Keep the text on your email submission button short, clear, and friendly while also telling users exactly what you want them to do. Make the button large and clear.

Examples: