Brainstorming as an investment
19/2/2019
We work with a lot of small businesses, charities and not for profit organisations, and it goes without saying that they tend to have a limited budget to achieve the website they aspire to.
If you must make every penny count, then planning and preparation is key. Time spent at the beginning of the project crossing t’s and dotting i’s can save a lot of heartache at the end revisiting elements that were not given enough thought or consideration. These sort of mistakes are inevitably going to involve time and money.
It takes time to build a website that works well. I see agencies offering to build sites in days. Having worked in the business for many years I know that corners will be cut and that the result is unlikely to be one of quality. In the worst of cases, this can involve a complete rebuild with someone who knows what they’re doing.
If you value your customers or clients surely you want to give them the best you can. The more effort you put in, the more your visitors will get out of the website.
I understand it can be difficult to allocate the necessary staff resources to focus on the message you want to convey and collate the content. It can also be the case that you’re just too close to things and you may be overlooking the obvious. In this instance talking things through can highlight problems and offer solutions you had not considered.
A brainstorming session can be a worthwhile investment and help you get some focus on what you want to say and how you want to say it. This message is not only for your website but should be rolled out over all marketing activity, digital and print communications.
This is not just for organisations looking for their first website but can help more established businesses that feel their message has become watered down over the years or needs a fresh approach. Nothing stands still in business so you can’t afford to either.
A brainstorming session can help:
- Make sure that the website you build showcases your unique brand positioning message right from the start.
- Establish and articulate points of difference between you and your competitors or other organisations in the same field.
- Identify key areas of strength that could help in future marketing activity.
- Explore challenges, opportunities, successes and limitations.
All this can get you thinking about your product or service in a new way.
Not only will this inform your website development but can also kickstart a marketing strategy. More on that to follow …
For more information about our brainstorming sessions get in touch with Jane at info@catfishwebdesign.com
