We built the first Grace Paper website in 2013 and this year our client decided on a revamp. There were two objectives to this. Firstly, to freshen the website up and give it a more up to date look. Secondly, to add new services and products.
Our client, Diana, wasn’t unhappy with the overall look and feel of the website and loved elements like the torn paper and tag that we’d used in the original design. We didn’t want to lose those as it gave the site character but we wanted to keep it simple and stylish – like Diana’s stationery designs.
Grace Paper gets a lot of repeat business and the website had received a lot of favourable feedback both in terms of look and ease of use, so we did want to compromise this.
We arranged for a photographer to shoot the new ranges and products, again keeping everything unfussy. Our aim was for a timeless look and I think we have achieved that.
While Grace Paper offers an ‘off-the-shelf’ range of stationery, the USP is personalised writing paper, cards, invitations, comp slips and change of address. Our intuitive system allows the customer to select a layout, font, paper and ink colour, and to preview their stationery before they order. The ‘see before you buy’ feature really helped boost sales.
Diana was also keen to embrace social media a little more going forward, so we added a blog which she can share easily on her various platforms.
It was really enjoyable working with Diana again. The initial build had been fairly complex, setting up the personalisation functionality. This time our job was slightly easier as we were simply enhancing this. Another project to be proud of!