New Year resolutions for your business online
Conduct an audit of your website. Your site is the focal point for your online presence so there is always room for improvement and a new year is a good time to take stock of things.
Sometimes you can just be too close to things and it can heread through your website. It could be a friend, a business colleague or us.
Design and layout
If your website looks dated this will not reflect well on you. Invest in your website to provide the best experience for your customers.
Cross device compatibility
Is your website responsive? It is important that people can view your website easily on whatever device they are using. Any website built in the last few years should be responsive but if yours is older it’s worth getting this resolved.
6 good reasons for having a responsive website:
Search engine optimisation
Is your website optimised as best as it can be?
Strong site architecture with clear navigation will help search engines index your site quickly and easily.
It also means providing original, well structured, informative content, using targeted keywords and good page or post titles.
What are the search engines looking for?
Using Google Analytics
This is a free tool so make use of it. It can show you how people find you, what pages they view when they’re on your website and how long they spend there. Are there any pages that people are not visiting or leave very quickly? This gives you the insight to improve things for your visitors.
And finally ...
None of the information here is new but it’s surprising how many people take their website for granted and, once it’s live, leave it to languish.
If you need help with a website revamp, an SEO campaign, online marketing or your social media management why not get in touch for a chat 01223 873349 or firstname.lastname@example.org