This was a ‘nose to tail’ project for us: marketing, copywriting, website design and development, and search engine optimisation.
We started off with a brainstorming workshop to help identify where the client was in terms of his business and what he was looking to achieve. Identifying the uniqueness of the company and key areas of strength are important in helping with future marketing activity. The results of the brainstorming also feed into the development of the website.
It was important to include targeted messaging for the key services with clear calls to action that had been missing from the previous website. The website also showcases the expertise of Pipe&Cable, their professional credentials and their ability to provide impartial advice. This is further enhanced by a case studies section of their recent work.
We also carried out onpage optimisation for the search engines and are running an ongoing SEO campaign to ensure that traffic is being driven to the new website.