The powers of persuasion and how the proof is in the pudding
We recently launched a new website for local carpentry and joinery contractors, ALN Carpentry. This was a revamp of a dated and uninspiring website that did not reflect the high profile clients and building contractors the company worked with.
The client was very clear about the website he aspired to. The brief was all very manageable but it did mean rebranding with a sharp new logo, professional photographs of their recent projects and a video.
Ordinarily, the first step would be rebranding but the client was reluctant to let go of his old logo even though we felt it gave the impression of a company specialising in domestic projects rather than high end, cutting-edge commercial buildings.
We were disappointed but understood. It can be difficult to envisage what impact a well designed logo can have.
We were therefore forced to work with the old logo, although we ditched the egg yellow colour and opted for classier blues and greys.
The old website suffered from poor quality photographs, dated drop shadow fonts and impersonal content that needed some heavy editing.
What we did:
Once the website was complete and launched, we started work on the video. At this point the client was starting to appreciate the professionalism we had brought to the party and could see how impressive the new website looked and what a difference using an experienced and creative photogapher could make.
We brought up the thorny issue of the logo again and this time he jumped at the chance to rebrand.
The new logo changes the empahsis to the commercial.
The final part of the project is a video which we hope will be completed in May when we can revisit one of the building sites to film the finished product. This will then feature on the home page of the website.
See our work at https://alncarpentryandjoinery.co.uk/